According to the FBI, the price of an electronic healthcare record on the Black Market is around $50. US. Compare that with the price of only $1. for someone’s Social Security Number. Given that, after a breach, no healthcare organization wants to “buy back” all that was stolen, even assuming they could. A better plan is to spend serious money on data security before a (reportable) breach occurs. It pays to know how much it costs per record to budget for security, and to spend that money wisely.